Top Beauty & Cosmetics Websites in Poland

Name: Top websites in Poland (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.mughalseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Poland, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

rossmann.pl

3.75M

32.14%1.21M

67.86%2.55M

↑6.31%

↑4.08%

Search

notino.pl

3.07M

35.68%1.09M

64.32%1.97M

↓26.77%

↑4.9%

Direct

fragrantica.pl

2.81M

27.92%784.1K

72.08%2.02M

↓28.82%

↑29.36%

Search

hebe.pl

2.77M

30.58%846.7K

69.42%1.92M

↓17.67%

↓2.37%

Direct

wizaz.pl

1.98M

16.39%325.05K

83.61%1.66M

↑5.22%

↓12.77%

Search

superpharm.pl

1.42M

34.61%489.92K

65.39%925.45K

↓12.19%

↓2.22%

Direct

douglas.pl

1.22M

34.46%421.7K

65.54%802K

↓32.78%

↓3.45%

Direct

sephora.pl

1.12M

33.62%376.65K

66.38%743.75K

↓14.35%

↓4.06%

Direct

fragrantica.com

848.31K

28.82%244.5K

71.18%603.81K

↓4.88%

↑22.05%

Search

ezebra.pl

703.8K

28.14%198.06K

71.86%505.74K

↓21.94%

↑5.77%

Direct

cosibella.pl

684.79K

36.5%249.97K

63.5%434.82K

↑26.69%

↑11.54%

Direct

flaconi.pl

604.32K

42.89%259.17K

57.11%345.16K

↓3.65%

↑28.1%

Direct

perfumehub.pl

573.86K

54.7%313.91K

45.3%259.96K

↓34.92%

↑39.65%

Direct

makeup.pl

514.99K

43.93%226.23K

56.07%288.76K

↓25.72%

↓15.28%

Direct

eveline.pl

483.43K

25.41%122.86K

74.59%360.57K

↑63.41%

↓1.14%

Direct

cocolita.pl

477.01K

33.15%158.15K

66.85%318.86K

↓41.87%

↑5.32%

Direct

rituals.com

301.77K

33.46%100.96K

66.54%200.81K

↓49.94%

↑48.24%

Direct

oriflame.com

279.62K

22.86%63.92K

77.14%215.69K

↓16.51%

↓28.44%

Direct

ksisters.pl

239.84K

29.81%71.49K

70.19%168.35K

↑78.5%

↑50.02%

Direct

nutridome.pl

238.22K

14.68%34.98K

85.32%203.25K

↓39.9%

↑25.82%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Poland on April 2026

As of April 2026, rossmann.pl leads Beauty & Cosmetics in Poland with 3.75M monthly visits. Its audience skews mobile-first (32.14% desktop / 32.14% mobile), and traffic is up month over month 6.31% and up year over year 4.08%. notino.pl holds second with 3.07M visits and a mobile-leaning mix (35.68% desktop / 64.32% mobile), while fragrantica.pl ranks third with 2.81M visits.

Across the leaders, parfumo.net is the most mobile-first (100% of visits), whereas avon.com is the most desktop-reliant (69.28%). Momentum favors nowezeglarstwo.pl in the latest month (7,314.11%), while tolpa.pl shows the steepest pullback.

Acquisition patterns also differ: rossmann.pl is driven primarily by search, rossmann.pl by direct, and rossmann.pl by referral; overall, 65 of the top 100 sites are direct-led, 33 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Poland