Top Beauty & Cosmetics Websites in Denmark

Name: Top websites in Denmark (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.mughalseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Denmark, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

matas.dk

2.99M

23.05%688.91K

76.95%2.3M

↓26.75%

↑26.78%

Direct

luxplus.dk

513.92K

14.27%73.33K

85.73%440.59K

↓24.53%

↓9.55%

Direct

notino.dk

331.34K

26.98%89.38K

73.02%241.96K

↓32.59%

↑12.82%

Direct

fragrantica.com

268.69K

23.24%62.46K

76.76%206.23K

↓35.88%

↓4.04%

Search

nicehair.dk

267.03K

34.47%92.03K

65.53%175K

↓40.53%

↑18.09%

Paid

proshave.dk

249.44K

1.91%4.77K

98.09%244.68K

↑2.14%

↑385.78%

Direct

sephora.dk

159.16K

34.65%55.15K

65.35%104.01K

↑14.2%

↑11.21%

Direct

billigparfume.dk

103.25K

28.85%29.79K

71.15%73.46K

↑2.04%

↑14.57%

Direct

surisuri.dk

86.89K

14.1%12.25K

85.9%74.65K

↓76.33%

↑117.45%

Direct

beautycos.dk

74.21K

35.57%26.39K

64.43%47.81K

↓69.52%

↓6.88%

Paid

cocopanda.dk

71.36K

18.54%13.23K

81.46%58.13K

↓57.08%

↑6.11%

Direct

osfrisorartikler.dk

62.75K

20.39%12.8K

79.61%49.95K

↑8.43%

↑30.33%

Direct

lyko.com

61.81K

34.76%21.49K

65.24%40.32K

↓62.07%

↓14.66%

Direct

douglas.de

59.31K

6.86%4.07K

93.14%55.24K

↑242.94%

↑254.07%

Direct

statementcopenhagen.dk

56.18K

2.39%1.34K

97.61%54.83K

↑132.35%

↑1,826.8%

Direct

rituals.com

56.09K

38.91%21.82K

61.09%34.27K

↑31.31%

↑88.28%

Direct

cultbeauty.com

54.11K

8.97%4.85K

91.03%49.26K

↓8.67%

↑46.38%

Direct

naturligolie.dk

52.23K

2.85%1.49K

97.15%50.75K

↑78.75%

↑154.69%

Direct

yesstyle.com

50.84K

18.93%9.63K

81.07%41.22K

↓7.37%

↓36.79%

Direct

made4men.dk

49.72K

23.38%11.63K

76.62%38.1K

↑139.65%

↑6.69%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Denmark on April 2026

As of April 2026, matas.dk leads Beauty & Cosmetics in Denmark with 2.99M monthly visits. Its audience skews mobile-first (23.05% desktop / 23.05% mobile), and traffic is down month over month -26.75% and up year over year 26.78%. luxplus.dk holds second with 513.92K visits and a mobile-leaning mix (14.27% desktop / 85.73% mobile), while notino.dk ranks third with 331.34K visits.

Across the leaders, rpgshow.com is the most mobile-first (100% of visits), whereas sanzi-beauty.com is the most desktop-reliant (100%). Momentum favors monatglobal.com in the latest month (12,465.22%), while lookfantastic.dk shows the steepest pullback.

Acquisition patterns also differ: matas.dk is driven primarily by search, matas.dk by direct, and matas.dk by referral; overall, 67 of the top 100 sites are direct-led, 22 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Denmark