Top Beauty & Cosmetics Websites in Brazil

Name: Top websites in Brazil (Beauty & Cosmetics)
Creator: Semrush
License: https://sem.mughalseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Brazil, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

boticario.com.br

7.1M

10.97%779.51K

89.03%6.33M

↑7.05%

↓25.45%

Direct

fragrantica.com.br

4.61M

22.58%1.04M

77.42%3.57M

↓35.96%

↑74.05%

Direct

natura.com.br

2.1M

39.59%829.94K

60.41%1.27M

↓27.22%

↓36.63%

Direct

eudora.com.br

1.75M

9.49%166.11K

90.51%1.58M

↓45.98%

↓30%

Direct

belezanaweb.com.br

1.53M

37.94%581.2K

62.06%950.71K

↓21.05%

↓23.8%

Direct

epocacosmeticos.com.br

1.12M

33.58%376.07K

66.42%743.99K

↓5.81%

↓26.08%

Direct

natura.com

1.09M

9.37%101.89K

90.63%985.31K

↓29.73%

↑287.96%

Direct

sephora.com.br

993.41K

39.28%390.24K

60.72%603.17K

↓27.63%

↓12.08%

Direct

principiaskin.com

873.51K

17.33%151.36K

82.67%722.15K

↓62.51%

↑21.88%

Direct

viewcosmeticos.com.br

631.26K

0.04%273

99.96%630.99K

0%

↑64,025.68%

Direct

granado.com.br

577.8K

32.52%187.92K

67.48%389.88K

↓8.87%

↓16.63%

Direct

ciganabeleza.com.br

541.87K

1.06%5.76K

98.94%536.11K

↑75.7%

↑80.28%

Direct

trinks.com

521.8K

39.33%205.24K

60.67%316.56K

↓12.91%

↑14.98%

Direct

fragrantica.com

473.02K

24.3%114.93K

75.7%358.09K

↓46.45%

↑180.7%

Direct

intheboxperfumes.com.br

438.21K

36.11%158.23K

63.89%279.98K

↓48.77%

↑28.94%

Direct

loreal-paris.com.br

402.55K

10.18%41K

89.82%361.55K

↓66.46%

↓17.78%

Direct

avon.com.br

402.41K

18.26%73.49K

81.74%328.92K

↓18.21%

↓51.03%

Direct

perfectcorp.com

351.41K

25.36%89.1K

74.64%262.31K

↓43.3%

↑47.28%

Search

jequiti.com.br

345.83K

21.84%75.52K

78.16%270.31K

↓61.03%

↓20.81%

Direct

loccitaneaubresil.com

298.48K

22.52%67.21K

77.48%231.26K

↓27.13%

↓33.94%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Brazil on April 2026

As of April 2026, boticario.com.br leads Beauty & Cosmetics in Brazil with 7.1M monthly visits. Its audience skews mobile-first (10.97% desktop / 10.97% mobile), and traffic is up month over month 7.05% and down year over year -25.45%. fragrantica.com.br holds second with 4.61M visits and a mobile-leaning mix (22.58% desktop / 77.42% mobile), while natura.com.br ranks third with 2.1M visits.

Across the leaders, viewcosmeticos.com.br is the most mobile-first (99.96% of visits), whereas sincortenohaygloria.com is the most desktop-reliant (100%). Momentum favors barbeariadorapha.com.br in the latest month (24,354.86%), while marykay.com.br shows the steepest pullback.

Acquisition patterns also differ: boticario.com.br is driven primarily by search, boticario.com.br by direct, and boticario.com.br by referral; overall, 91 of the top 100 sites are direct-led, 7 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Brazil