Top Equipment & Supplies Websites in Australia

Name: Top websites in Australia (Equipment & Supplies)
Creator: Semrush
License: https://sem.mughalseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Equipment & Supplies Websites in Australia, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

workwearhub.com.au

537.99K

7.75%41.68K

92.25%496.31K

↑264.48%

↑12.48%

Direct

inkstation.com.au

269.78K

61.44%165.75K

38.56%104.03K

↓32.07%

↓5.85%

Direct

rsea.com.au

216.95K

29.65%64.32K

70.35%152.63K

↓34.37%

↓2.88%

Direct

blundstone.com.au

178.39K

13.52%24.11K

86.48%154.28K

↑42.61%

↑46.69%

Direct

nisbets.com.au

125K

47.3%59.13K

52.7%65.87K

↓3.19%

↓0.46%

Direct

manual.canon

124.19K

66.33%82.37K

33.67%41.82K

↓6.11%

↓7.19%

Direct

totallyworkwear.com.au

120.1K

33.42%40.14K

66.58%79.96K

↑45.5%

↑13.42%

Search

blackwoods.com.au

87.71K

76.28%66.91K

23.72%20.8K

↓42.15%

↑2.79%

Search

industrykitchens.com.au

74.62K

41.47%30.95K

58.53%43.67K

↓11.54%

↑75.49%

Search

averyproducts.com.au

71.35K

93.97%67.05K

6.03%4.3K

↓11.36%

↑0.39%

Direct

discounttrader.com.au

63.52K

20.52%13.03K

79.48%50.49K

↑99.64%

↓14.73%

Direct

3m.com.au

60.97K

58.8%35.85K

41.2%25.12K

↑105.01%

↓19.53%

Search

megaofficesupplies.com.au

60.62K

23.57%14.29K

76.43%46.33K

↑53.46%

↓37.16%

Referral

agcequipment.com.au

56.62K

31.43%17.79K

68.57%38.82K

↑33.86%

↑7.16%

Search

premierpaper.com.au

55.17K

-

100%55.17K

0%

Direct

officechoice.com.au

47.85K

36.74%17.58K

63.26%30.27K

↑53.74%

↓31.32%

Search

avery.com

47.54K

85.13%40.47K

14.87%7.07K

↑21.88%

↑10.16%

Referral

cartridgesdirect.com.au

45.04K

5.35%2.41K

94.65%42.62K

↓46.53%

↑26.39%

Search

steelblue.com

42.61K

48.96%20.86K

51.04%21.74K

↑246.49%

↓31.85%

Direct

crystalwhite.com.au

39.86K

18.63%7.42K

81.37%32.43K

↓24.72%

↑34.56%

Direct

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Key Insights on Top Equipment & Supplies Websites in Australia on April 2026

As of April 2026, workwearhub.com.au leads Equipment & Supplies in Australia with 537.99K monthly visits. Its audience skews mobile-first (7.75% desktop / 7.75% mobile), and traffic is up month over month 264.48% and up year over year 12.48%. inkstation.com.au holds second with 269.78K visits and a desktop-leaning mix (61.44% desktop / 38.56% mobile), while rsea.com.au ranks third with 216.95K visits.

Across the leaders, premierpaper.com.au is the most mobile-first (100% of visits), whereas winc.com.au is the most desktop-reliant (100%). Momentum favors myparcellocker.com in the latest month (21,560.2%), while shelvingshop.com.au shows the steepest pullback.

Acquisition patterns also differ: workwearhub.com.au is driven primarily by search, workwearhub.com.au by direct, and workwearhub.com.au by referral; overall, 38 of the top 100 sites are direct-led, 53 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Equipment & Supplies Websites in Australia