What is PPC? A starter guide to pay-per-click advertising
Learn what PPC marketing is, how it works, and how to set up your first pay-per-click campaign.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
What is a lead generation funnel? And how to build one
Learn what a lead generation funnel is and how to build one that drives qualified leads.
ToFu, MoFu, BoFu: A practical guide to the conversion funnel
Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.
10 Best PR Tools for Outreach, Distribution & Monitoring
The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
May the 4th Be With You: How To Engage With Your Audience Through Joint Interest
You have probably heard of event-based marketing. If not, you might be interested to know that quite a few of the traditional celebrations like Father’s Day and possibly Valentine’s Day, as we know them, were once marketing campaigns. In the past and present, and well into the future, event marketing remains an effective way of grabbing the attention of big groups.
The Elements Every Successful Brand Ambassador Program Needs #Semrushchat
Brand ambassador programs are designed to harness that power and incentivize influential individuals to promote your brand for you, and last week’s #Semrushchat dove deep into what these programs are and how to build them. Digital marketer and brand ambassador specialist, Mack Collier joined us to share his knowledge on the subject.
How to Set Up a LinkedIn Lead Gen Campaign in 8 Steps
Since LinkedIn is still evolving from an advertising perspective, creation and setup of Lead Gen campaigns for the first time can be overwhelming for beginners. However, this step by step guide will help you set up your LinkedIn Lead Gen campaigns with ease.
B2B Remarketing: Boost Your ROI in Three Easy Steps
Remarketing is the process of bringing previous visitors back to your website to finish the conversion process — otherwise known in B2B as filling out a form. Research shows remarketing converts up to 50% more traffic than search campaigns, which subsequently converts only 2% of users. Here are 3 things to consider when optimizing your B2B remarketing campaigns.
Digital Psychology: Getting Into Your Customers’ Mind #Semrushchat
Digital Psychology is a discipline that combines social sciences with digital best practices, and it looks at online behavior through the lens of psychology and behavioral economics. The idea is that to better understand why people are acting the way they are, we need to start observing technology through a neurological aspect, rather than trying to influence the human brain from a technological perspective. The digital psychology approach is focused on understanding and explaining online user’s activity.
How To Create an Ebook Landing Page That Generates Leads
Learn from the experts at Instapage how to better design your ebook landing page so you can generate more leads and nurture them to sale.