What is PPC? A starter guide to pay-per-click advertising
Learn what PPC marketing is, how it works, and how to set up your first pay-per-click campaign.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
What is a lead generation funnel? And how to build one
Learn what a lead generation funnel is and how to build one that drives qualified leads.
ToFu, MoFu, BoFu: A practical guide to the conversion funnel
Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.
10 Best PR Tools for Outreach, Distribution & Monitoring
The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
How To Choose a Co-Marketing Partner: Experts Offer Tips
Two experts on co-marketing partnerships share their professional secrets in an interview. Learn how website traffic, behavior on social media, inconsistencies, and other key points can influence a decision on a potential partner.
How To Set Up a Successful Affiliate Marketing Partnership: An Expert View
Geno Prussakov, CEO & Founder of AM Navigator and a guest of #Semrushchat, expands his ideas on how to find a valuable affiliate partner, set up successful collaboration and avoid the main mistakes.
Post-Holiday Sales Slump: 11 Effective Ways To Overcome It
The post-holiday sales slump is all too real. Find out why sales slow down and how you can not only overcome the loss of revenue but also how to convince your target audiences to spend their money after perhaps over-spending during the holidays.
From 0-20 Million Views on Quora and How I Did It
From 0-20 Million views on Quora — and how Deepak Shukla did it. A step-by-step guide for how to go viral on Quora and win followers and referral traffic by writing unique and engaging answers in areas you are expert it. If you have been writing on Quora but have not had the success you have been hoping for or have not yet considered possible — this guide will remove the mystery of how to do it.
How To Use Marketing Analytics To Drive Superior Growth #Semrushchat with Steve Hammer
During last week’s #Semrushchat, our guest Steve Hammer shined more light on how organic traffic and other metrics influence customer acquisition, business growth, and revenue. Here is a summary of his opinions and what our other chat participants had to say.
How To Increase Your Click-Through Rate With Emojis
I am going to show you how to properly use emojis to maximize your click-through rates and drive your customers to your website. But first, you need to understand why you would even need to use emojis in marketing copy in the first place. Here is how to properly use emojis to maximize your click-through rates and drive customers to your website.