What is PPC? A starter guide to pay-per-click advertising
Learn what PPC marketing is, how it works, and how to set up your first pay-per-click campaign.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
What is a lead generation funnel? And how to build one
Learn what a lead generation funnel is and how to build one that drives qualified leads.
ToFu, MoFu, BoFu: A practical guide to the conversion funnel
Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.
10 Best PR Tools for Outreach, Distribution & Monitoring
The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
The Ultimate Guide to Creating a Request for Proposal (with an RFP Template!)
Requests for proposals (RFPs) can make life so much easier for business owners. Check out this guide to learn what should be included in an RFP and download a free template.
Agency to Agency: How to Increase Your Clients’ Online Visibility with Social Media
Looking for a way to help your clients grow their online visibility with social platforms? Here are 7 best practices from Kaylene Grieve, a managing director of SSSM.
Agency to Agency: How We Doubled in Size During COVID (and the Measures We Needed to Manage Agency’s Growth)
The pandemic didn’t really change how we do things on a day-to-day level. However, it did bring an additional layer of uncertainty on a strategic level—new risks and new opportunities to watch out for. This is a story of how we successfully managed the former while grabbing the latter.
What Is CRM in Marketing? The Role of CRM and How to Benefit from It
What does CRM stand for in marketing? Learn how to choose the best CRM for use in any marketing setting.
How to Write a Winning Tender Response: A Guide for Digital Marketing Agencies
What is a tender response? Know the complete tender response process with some valuable tips for digital agencies on writing a winning tender response letter.
Digital Marketing Agency Pricing: Are You Charging Enough for Your Services?
How do you price your digital marketing services in such a way that you aren’t outbid, but you’re also capitalizing on every dollar you bring in? Learn more to find out.