What is PPC? A starter guide to pay-per-click advertising
Learn what PPC marketing is, how it works, and how to set up your first pay-per-click campaign.
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
What is a lead generation funnel? And how to build one
Learn what a lead generation funnel is and how to build one that drives qualified leads.
ToFu, MoFu, BoFu: A practical guide to the conversion funnel
Learn tactics + content suitable for each stage, including how to reverse engineer your competitors’ conversion funnels.
10 Best PR Tools for Outreach, Distribution & Monitoring
The best PR tools include Semrush‘s AI PR Toolkit, PitchFriendly, GlobeNewswire, and Media Monitoring.
How to Define Your Brand’s Tone of Voice (+ Template)
Learn how to develop a tone of voice for your brand and use our template to get started.
5 Ways to Market Your Agency and Get More Qualified Leads
As an agency, relying on referrals and expecting business growth is an oxymoron. Referrals are great sources of leads. But they aren’t predictable. Here are five unique ways to market your own agency and create predictable growth.
Share of Voice: What Is It and How Can You Increase Yours?
Share of voice refers to a special marketing calculation. Click here to learn why and how you should be following this marketing metric!
How to Find the Best Web Hosting Services in 2022
When you’re building a new site, how do you know which web host is right for you? Here are five important considerations to help make your decision.
The Ultimate Guide to Digital PR (Plus Tips and Tools)
Public relations has always been about capturing attention, participating in a public conversation, and shaping the narrative of your brand. What changes in the digital world?
Agency to Agency: The One Most Important Tip that Helped Differentiate Our SEO Agency in a Crowded Market
Agency to Agency: Lucas Vitale and Patrick Dhital are the owners of SEO Assistance, and they were able to successfully differentiate their SEO agency in a very competitive market without reviews, reputation, or advertising budget. Find out how they did it now.