Top Banking Websites in Italy

Name: Top websites in Italy (Banking)
Creator: Semrush
License: https://sem.mughalseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Banking Websites in Italy, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nexi.it

5.93M

28.76%1.71M

71.24%4.23M

↓17.5%

↑5.17%

Direct

intesasanpaolo.com

5.22M

57.26%2.99M

42.74%2.23M

↓21.07%

↓13.15%

Direct

finecobank.com

5.16M

83.8%4.32M

16.2%835.2K

↓21.07%

↑9.46%

Direct

facile.it

4.06M

22.31%904.93K

77.69%3.15M

↓16.91%

↓6.15%

Direct

unicredit.it

3.79M

64.54%2.45M

35.46%1.34M

↓25.17%

↓10.08%

Direct

finanzaonline.com

2.53M

32.1%811.78K

67.9%1.72M

↓6.07%

↓13.34%

Direct

segugio.it

2.52M

21.88%552.55K

78.12%1.97M

↓20.45%

↑3.22%

Direct

ing.it

2.34M

28.31%663.85K

71.69%1.68M

↓2.7%

↑12.17%

Direct

mps.it

2.25M

41.31%930.72K

58.69%1.32M

↑5.89%

↓19.64%

Direct

sella.it

1.99M

43.17%857.18K

56.83%1.13M

↓16.65%

↓3.3%

Direct

teleborsa.it

1.98M

19.62%388.41K

80.38%1.59M

↑0.23%

↑3.48%

Direct

bancobpm.it

1.8M

73.29%1.32M

26.71%480.61K

↓14.72%

↓4.26%

Direct

bper.it

1.76M

47.99%845.6K

52.01%916.55K

↑4.92%

↑5.16%

Direct

bnpparibas.it

1.7M

12.77%217.45K

87.23%1.49M

↑19.77%

↑176.58%

Direct

credit-agricole.it

1.66M

48.32%802.66K

51.68%858.6K

↓10.7%

↓1%

Direct

bpergroup.net

1.49M

65.4%971.96K

34.6%514.13K

↑21.36%

↓4.5%

Referral

soldionline.it

1.47M

19.31%283.39K

80.69%1.18M

↓27.77%

↓20.12%

Direct

relaxbanking.it

1.39M

72.36%1M

27.64%383.93K

↓7.13%

↑0.46%

Direct

findomestic.it

1.08M

23.56%254.73K

76.44%826.5K

↓21.31%

↓1.48%

Direct

satispay.com

1.06M

21.39%227.26K

78.61%834.98K

↓6%

↑11.4%

Direct

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Key Insights on Top Banking Websites in Italy on April 2026

As of April 2026, nexi.it leads Banking in Italy with 5.93M monthly visits. Its audience skews mobile-first (28.76% desktop / 28.76% mobile), and traffic is down month over month -17.5% and up year over year 5.17%. intesasanpaolo.com holds second with 5.22M visits and a desktop-leaning mix (57.26% desktop / 42.74% mobile), while finecobank.com ranks third with 5.16M visits.

Across the leaders, kreditiweb.com is the most mobile-first (99.26% of visits), whereas riaenvia.net is the most desktop-reliant (99.53%). Momentum favors kurzy.cz in the latest month (2,816.62%), while bluerating.com shows the steepest pullback.

Acquisition patterns also differ: nexi.it is driven primarily by search, nexi.it by direct, and nexi.it by referral; overall, 88 of the top 100 sites are direct-led, 5 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Banking Websites in Italy