Top Travel & Tourism Websites in the World

Name: Top websites World (Travel & Tourism)
Creator: Semrush
License: https://sem.mughalseotools.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in the World, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

394.26M

43.36%170.94M

56.64%223.32M

↓16.5%

↓1%

Direct

trip.com

125.7M

46.33%58.24M

53.67%67.46M

↓21.95%

↑62.34%

Direct

tripadvisor.com

82.01M

43.42%35.61M

56.58%46.4M

↓10.53%

↓23.34%

Search

agoda.com

77.6M

31.36%24.33M

68.64%53.26M

↓22%

↑20.27%

Direct

airbnb.com

71.71M

43.61%31.27M

56.39%40.44M

↓17.53%

↓6.01%

Direct

americanexpress.com

67.04M

53.47%35.84M

46.53%31.2M

↓16.33%

↓4.06%

Direct

flightradar24.com

62.56M

42.87%26.82M

57.13%35.74M

↓46.3%

↑22.63%

Direct

expedia.com

59.46M

45.46%27.03M

54.54%32.43M

↓23.67%

↑6.56%

Direct

wetter.com

56.08M

16%8.97M

84%47.11M

↓19.65%

↓4.2%

Direct

ryanair.com

50.64M

37.25%18.87M

62.75%31.78M

↓19.2%

↓11.4%

Direct

getyourguide.com

49.84M

30.22%15.06M

69.78%34.78M

↓3.88%

↑58.37%

Direct

travelandtourworld.com

44.54M

1.28%569.46K

98.72%43.97M

↓23.17%

↑411.49%

Direct

marriott.com

44.17M

54.15%23.92M

45.85%20.25M

↓17.2%

↓2.63%

Direct

aa.com

43.98M

34.78%15.3M

65.22%28.68M

↓26.56%

↑8.22%

Direct

irctc.co.in

43.36M

31.1%13.48M

68.9%29.88M

↓16.29%

↓16.23%

Direct

bahn.de

42.97M

21.21%9.12M

78.79%33.86M

↓18.39%

↓3.8%

Direct

skyscanner.net

42.2M

34.06%14.37M

65.94%27.83M

↓18.6%

↑1.2%

Direct

klook.com

42.17M

30.31%12.78M

69.69%29.39M

↓34.29%

↑72.75%

Direct

wetteronline.de

41.8M

20.47%8.56M

79.53%33.25M

↑6.33%

↓3.42%

Direct

flightaware.com

39.12M

29.66%11.6M

70.34%27.51M

↓27.02%

↑13.39%

Direct

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Key Insights on Top Travel & Tourism Websites in the World on April 2026

As of April 2026, booking.com leads Travel & Tourism in the World with 394.26M monthly visits. Its audience skews mobile-first (43.36% desktop / 43.36% mobile), and traffic is down month over month -16.5% and down year over year -1%. trip.com holds second with 125.7M visits and a mobile-leaning mix (46.33% desktop / 53.67% mobile), while tripadvisor.com ranks third with 82.01M visits.

Across the leaders, travelandtourworld.com is the most mobile-first (98.72% of visits), whereas aviasales.ru is the most desktop-reliant (72.51%). Momentum favors tripadvisor.com.br in the latest month (65.73%), while emirates.com shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 91 of the top 100 sites are direct-led, 8 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in the World