Top Websites
Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.
Most Visited Travel and Tourism Websites in the World, Updated April 2026
| Position | Website | Change | Visits | Pages / Visit | Bounce rate |
|---|---|---|---|---|---|
| 1 |  | – | 394,262,908 | 7.21 | 32.02% |
| 2 |  | – | 125,697,640 | 2.99 | 63.87% |
| 3 |  | 2 | 82,009,518 | 2.79 | 59.86% |
| 4 |  | – | 77,597,362 | 4.47 | 55.06% |
| 5 | airbnb.com | 1 | 71,710,494 | 8.4 | 46.48% |
| 6 |  | 1 | 67,039,833 | 5.17 | 36.17% |
| 7 | flightradar24.com | 4 | 62,556,517 | 13.17 | 40.54% |
| 8 |  | – | 59,459,157 | 5.22 | 45.34% |
| 9 |  | – | 56,079,480 | 2.23 | 48.79% |
| 10 | ryanair.com | 1 | 50,644,299 | 6.11 | 36.47% |
| 11 | getyourguide.com | 6 | 49,839,860 | 3.23 | 59.59% |
| 12 | travelandtourworld.com | 1 | 44,536,635 | 1.4 | 84.03% |
| 13 |  | 2 | 44,167,729 | 4.72 | 44.57% |
| 14 | aa.com | 2 | 43,981,042 | 5.82 | 32.17% |
| 15 | irctc.co.in | 4 | 43,360,330 | 5.69 | 47.89% |
| 16 | bahn.de | – | 42,974,890 | 3.75 | 43.51% |
| 17 | skyscanner.net | 1 | 42,198,705 | 4.85 | 45.73% |
| 18 | klook.com | 8 | 42,173,086 | 2.31 | 72.04% |
| 19 |  | 2 | 41,802,899 | 2.08 | 56.99% |
| 20 | flightaware.com | 6 | 39,117,272 | 3.34 | 53.66% |
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Key Insights on Top Travel and Tourism Websites in the World in April 2026
As of April 2026, booking.com is the most visited Travel and Tourism website in the World, attracting 394.26M monthly visits. trip.com follows with 125.7M visits, and tripadvisor.com records 82.01M visits.
In terms of user engagement, the average number of pages per visit across these sites is 4.75, with flightradar24.com leading at 13.17 pages per visit.
The average bounce rate is 50.24%, with travelandtourworld.com having the highest at 84.03%.
And leads the way with the lowest bounce rate at 32.02%.
These insights come from the .Trends platform, enriched with extensive clickstream data.
Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.
For more detailed information on our data-gathering and analysis process, please visit our information page here.
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Last updated: May 13, 2026
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