New and Improved Authority Score Released

Today we’ve revamped and improved the way we calculate our Authority Score. Now, we believe it will be more accurate in measuring overall website quality and trustworthiness.

Now, when you check AS for any website, you’ll be able to see exactly why the site has its score, based on three main facets of authority:

Here’s what it looks like now:

When you hover over one of these three factors, you can see more details about why the domain has a certain score.

Here’s the full list of factors that play into the final calculation:

This score can be found in the following Semrush tools and reports:

For more information on Authority Score, check out the following links:

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.